Betfred has signed a three year deal with Tottenham Hotspur to become the football club’s official UK betting partner.

Everton has signed leading bookmaker Paddy Power as their official online betting partner across the UK and Ireland.

Manchester City FC have launched CityBeats, a new ground-breaking music remixer app, which is set to attract the best and brightest unsigned talent around the world.

PUMA, Newcastle United Football Club and The University of Bristol use science to answer the age old question: What do fans love more, their team or their partner?

Olympique Lyonnais has sealed a two-year deal that sees Hyundai become the Ligue 1 giant’s new shirt sponsor, and is an ample prove to justify the Koreans depth in football market

UEFA has presented the revenue distribution system for the 2012/13 UEFA Champions League, allocating the estimated income from that competition and the UEFA Super Cup.

Shares in Manchester United have begun trading on the New York Stock Exchange. Ten percent of the club was sold in the initial public offering (IPO), raising $233m (£150m), a move that now values the Premier League club at $2.3bn (£1.5bn).

Expedia’s logo is to appear on the shirts of all professional football referees from next season after the online travel agency signed a one-year deal to become the official sponsor of the company representing match officials.

Manchester City FC has revealed that it is launching an interactive kids membership scheme with a marketing campaign.

Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.