Betfred announced that they have put pen to paper on a deal to become the Official UK Betting Partner of Tottenham Hotspur.

As part of this deal, which will last for an initial three-year period, Betfred.com will have exclusive UK branding rights across Tottenham’s online, digital, mobile and social media platforms.

Betfred.com are also offering a wide range of ‘Tottenham Specials’, such as ‘Top London Club’, ‘Total Season Points’ and many more markets. They also guarantee to stay top industry price on Spurs achieving a top-four finish this season.

Daniel Levy, Chairman, Tottenham Hotspur said: “We are very pleased to welcome Betfred.com as the Club’s new Official UK Betting Partner and are looking forward to working with them over the course of the coming three years to help drive their UK business.”

Meanwhile, mobile users will be able to get the same exclusive value and offers anytime, anywhere on Betfred’s Award-Winning Mobile Sportsbook product.

Betfred.com will also work with Tottenham Hotspur to develop and launch its new Football Analyser application, which will be hosted on the Club’s website. Powered by Betfred.com, this innovative service is designed to provide fans with a detailed statistical assessment of the Club’s recent form and prospects, ahead of upcoming fixtures.

Commenting on the deal, Betfred.com Commercial Director Rakesh Chablani remarked: “Tottenham Hotspur are a massive, globally recognised brand and I’m very confident our newly established partnership with them will reap huge rewards for our business.

“Spurs supporters registering with us can now also look forward to increased value, season-long specials and exclusive offers.”

Tracey Keenan, Head of Global Partnerships, Tottenham Hotspur said: “We’re delighted to announce Betfred.com is the Club’s new Official UK Betting Partner. We are looking forward to working in partnership over the course of the next three years to deliver a number of exciting and engaging consumer campaigns, which will help drive its UK business.”

Fun88 new Asian Betting Partner

Tottenham, which finished last season in fourth place in the Premier League and will play in the UEFA Europa League in the 2012-13 season, also announced Fun88 as its Asian betting partner in a two-year agreement.

Tottenham chairman Daniel Levy (pictured) noted that the Fun88 deal was “The first time the club has signed a regional partnership in Asia and is largely down to the significant increase we have seen in the growth of our international fan base over the last few years.”

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