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Articles Archive for August 2012

Media & TV Rights, Partnership »

[8 Aug 2012 | No Comment | ]
SPL in YouTube deal

The Scottish Premier League have joined forces with YouTube in a deal which will see match highlights and exclusive content made available to fans in the UK and around the world for the next three seasons.

Players, Sponsorship, Women's Football »

[8 Aug 2012 | No Comment | ]
Alex Morgan Mueller

Alex Morgan is a the US Women’s National Team rising star on and off the field. She is the most marketable women’s soccer player and has already signed sponsorships with major brands.

Partnership »

[8 Aug 2012 | No Comment | ]
Juventus Hublot partnership Pirlo

Juventus have confirmed a three-year sponsorship agreement with Swiss company Hublot. The watch-making brand will act as the club’s official timekeeper from the 2012/13 campaign onwards.

Partnership »

[7 Aug 2012 | No Comment | ]
Everton FC EA Sports partnership

Everton Football Club is pleased to announce that it has signed a one-year deal with EA SPORTS™, following last season’s successful partnership.

Partnership »

[7 Aug 2012 | No Comment | ]
Viagogo Man City tickets

Manchester City Football Club have announced a new partnership with viagogo, allowing City season ticket holders to resell tickets for the matches that they can’t attend.

Design & Creative »

[7 Aug 2012 | No Comment | ]
Print

FC Porto presents a new graphic line of the Club for the next two years. Inspired by Andy Warhol the new image follows the latest trends in graphic design, becoming more contemporary, trendy and urban.

Mobile, Strategy & Brand Development »

[6 Aug 2012 | No Comment | ]
Liverpool FC has released Nokia S40 app

Liverpool FC has released a new app for Nokia Series 40 feature phones to enable fans in emerging markets to keep up with all the news from their club.

Sponsorship »

[5 Aug 2012 | No Comment | ]
Manchester United Squad Attend Chevrolet Event

Manchester United’s seven-year shirt sponsorship deal with General Motors’ Chevrolet brand is worth a record-breaking $559m (£357m), which is about £51m a year.

Facebook Marketing, Social Media »

[5 Aug 2012 | One Comment | ]
Facebook Marketing in European Football

Football Marketing are delighted to publish a ‘Facebook Marketing in European Football’ case study which analyses the Facebook strategy and performance of the top European clubs.

Today’s article is the first of the complete analysis which will be published over the next few weeks.

Sponsorship »

[2 Aug 2012 | No Comment | ]
Man Utd AON sponsorship

Aon will become the title sponsor of Manchester United’s Business Network and the Manchester United Foundation