Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.

Stoke City will be leading lights in LED advertising next season as they become the first football club in the United Kingdom to double up on the eye-catching digital system around the Britannia Stadium pitch.

Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup

Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA, making his debut on the cover of the upcoming FIFA Street release in March 2012.

The Football Association were last night forced to withdraw a radio advertising campaign after they were accused of using ‘xenophobic stereotypes’ to sell match tickets for England games.

José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which will run in the UK and countries across Continental Europe and Asia from 31 October 2011.

JinkoSolar, a fast-growing, vertically integrated solar power product manufacturer, announced that the company is set to launch advertising campaigns for the German National Football Team

Taking footballers away from the pitch has yielded some great results for agencies and clients over the years from Bobby Moore appearing in a spot for the local pub in the 60s to Pele advertising viagra, Pitch takes a look at ten memorable ads featuring footballers.

Premier League football began in earnest on Saturday afternoon meant that the online gambling industry firms could show off their newest advertising campaigns to the watching public.

David Beckham adds to his ever-expanding empire with the release of a new ‘masculine’ scent, “Homme”, launched this week along with a seductive advertising campaign demonstrating Beckham’s athletic prowess