Nike’s “Write the Future,” a cinematic tour de force from Wieden + Kennedy Amsterdam and director Alejandro Gonzalez Inarritu, won the Grand Prix in the Film category at Cannes.

“Infiltrado” is the new Coca-Cola TV advert for the Copa America Argentina 2011.

adidas football is all about passion. With the new adidas football is all in film they take it to a whole new level.

The FA is testing a novel marketing initiative, which will allow brands to showcase country-specific ads on football ground hoardings at England games.

After the World Cup, Copa America is the main tournament for Hispanic audiences, for the advertisers targeting them and, of course, media properties.

Young, beautiful and successful, the new generation of women footballers is attracting more attention than ever, especially from sponsors. Ahead of this year’s Women’s World Cup, German players have received enormous publicity. But the sexualized marketing threatens to backfire in the long run, experts say.

The new marketing campaign “Visit Spain, Visit Madrid” is now ready and shows all of Real Madrid’s star players, like Cristiano Ronaldo act as “brand ambassadors” for both the Spanish capital and the country as a whole.

Brands are rushing to cash in on Europe’s ‘Super Bowl moment’ when the Champions League final kicks off at Wembley.

Nike’ commercial to celebrate Cristiano Ronaldo goal record

In the past week, water breaks, even without the required temperatures, appear to have become a permanent fixture in the Mexican primera Liga