Codere is scheduled to file legal proceedings at the Madrid Commercial Court against online gaming operator bwin and La Liga football club Real Madrid.

To promote its new football boot, CTR360 Maestri II Elite, Nike launched a hilarious video featuring Barcelona midfield magician Andrés Iniesta, who is captured on the pitch during the game and training drills alongside his teammates Éric Abidal and Thiago Alcântara.

Football Federation Australia is spending less than half the amount marketing the A-League in this, its sixth season, than it did when the competition started in August 2005.

The game’s governing body is investing between $2 million and $2.5m on marketing, media support, advertising and other promotional activity for 2010-11, a season where the on-field standards have probably never been higher but the attendance figures never more disappointing.

Diageo’s flagship Smirnoff brand has launched an above-the-line campaign featuring three stars of Manchester United playing a surreal game of football above and below water.

The TV advertising clip “Switch on Ukraine” was created in order to form a positive image for our country for EURO 2012.

Tiger Beer has followed Coca-Cola by dropping Manchester United striker Wayne Rooney from its advertising campaign following his alleged marital indiscretions.

The FA’s troubled commercial operation reached a new low for England’s 0-0 draw against Montenegro on Tuesday with a perimeter advertising strategy that risked alienating all their remaining sponsors.

England striker Wayne Rooney has been dropped by Coca-Cola from one of its advertising campaigns in the wake of allegations about his private life

Despite a limited advertising budget, Puma outsmarted FIFA with a successful viral marketing campaign for its love=football concept

The FA challenges the nation’s workforce to Get Into Football. The ambitious target for the inspirational new Football Needs’ campaign is to encourage 50,000 new Level 1 coaches by 2011 and 8,000 new referees by 2012.