Powerade has launched its first-ever global integrated marketing campaign – ‘Keep Playing’, in the build up to the FIFA World Cup this summer.

The campaign is predominantly based online and will look to highlight the presence of Powerade on the pitch during the tournament in South Africa as FIFA’s official hydration partner.

SureMen, the Unilever owned male anti-perspirant range, is supporting the launch of its Sport Defence variant with a £3m World Cup themed campaign.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert. But…

Visa is to run its Go Fans campaign globally as part of its World Cup sponsorship push.

The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts.

Carlsberg, the official beer of the England Team, is set to launch a major outdoor campaign to support its biggest ever World Cup promotion ‘Probably the best Team talk in the world’.

Pepsi Max is launching a new advertising campaign featuring football starts Messi, Drogba, Henry, Lampard and Fernando Torres in a new body paint campaign. The Africa-theme marketing campaign is due to launch this summer.

VISA, official partner of the 2010 FIFA World Cup, just launched its latest brand TV advertisement in the UK, “Football Evolution”.