Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.

The Premier League is partnering with sponsors such as Sky Sports and ESPN to launch marketing activity celebrating its 20th anniversary.

Mars is set to launch a £4.3m multimedia marketing campaign to promote its official partnership with the England football team during UEFA Euro 2012.

Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.

Manchester City Football Club has become the first Premier League team to create virtual avatars of their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new International digital marketing campaign, City Fan Cam

Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign

Nike have unveiled a new short film featuring four of the African continents brightest talents, who represent the future, and who are a new generation of African footballers who aim to lead the African football revolution

Citroën UK and Arsenal Football Club have produced a series of cinemagraphs, subtly animated images, featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny and Robin van Persie.

PUMA has launched a new programme that gives a unique cultural insight into the world of African football through the eyes of high profile PUMA partnered players.

Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup