Imogen Thomas has returned to work – in a Man United kit promoting Paddy Power’s offer on the Champions League Final. Paddy Power will refund losing bets if United lose the match.

Ford is rolling out a campaign around next Saturday’s Champions League Final, celebrating the 100th anniversary of the brand’s British operations.

Online games publisher We R Interactive is launching an affiliate marketing push for its first game, I AM PLAYR – launched in open beta in March

Budweiser, which has been increasingly brazen in its viral marketing activities, appears to have invented a new sport: Poolball, which finally combines nightlife and football

adidas has launched an innovative new campaign where they are giving people the chance to “call the shots” and control some of the World’s best footballers

Adidas has created a hot spot for the final match of the Copa del Rey.

While on the beach in California shooting a commercial for Diet Pepsi, David Beckham shows why he’s the world’s most famous soccer player. Amazing athleticism or creative digital editing?

As the whole of the UK looks forward to the upcoming nuptials between Prince William and Kate Middleton, Umbro are proud to announce the launch of a special commemorative ball for the occasion.

MasterCard has launched a marketing campaign to promote its sponsorship of the Uefa Champions League, ahead of the final at Wembley on 28 May.

AFC and Toshiba on Thursday launched ‘Enjoy Football with Power TV’, a corporate social responsibility campaign especially created to benefit the region’s young football fans.