Home » Archive

Articles in the Fans & Community Category

Fans & Community, Finance & Economics »

[22 Aug 2011 | No Comment | ]
VisitBritain reveals big spending fans

VisitBritain has revealed that over 750,000 inbound visitors who came to Britain last year experienced a football game, spending £595m in the process, the equivalent to £776 per fan.

Campaigns, Fans & Community »

[21 Aug 2011 | No Comment | ]
Getafe campaign

Getafe football club releases tongue-in-cheek video in an attempt to boost its number of season ticket holders

Fans & Community, Social Media »

[2 Aug 2011 | No Comment | ]
NPower Club 72

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.

Fans & Community, Merchandising, Stadiums & Facilities »

[2 Aug 2011 | One Comment | ]
Price of Football survey

Only 11 out of the 104 clubs in England and Scotland will offer adults the chance to enjoy a day at the football for less than £20 during the new season.

Fans & Community, Social Media »

[1 Aug 2011 | One Comment | ]
socialmedia ball

Football clubs social media ranking in August 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). The chart presented below show the number of Twitter “followers” and Facebook “likes” for each football club.

The teams are ranked by their combined number of fans across the two sites. We only tracked the sites / account identified as “official”.

In July, Real Madrid has overtaken FC Barcelona as No.1 in our Social Media ranking.

Campaigns, Fans & Community »

[9 Jul 2011 | No Comment | ]
River Plate 'The shirt does not go down'

A group of fans of River Plate seeks to change the red band for black, with a campaign whose slogan is “the shirt does not go down”. The idea is that the team put aside the traditional shirt to play in the Primera B with one that has a black band, representing mourning.

Fans & Community, Strategy & Brand Development »

[3 Jul 2011 | No Comment | ]
Arsenal Asia tour 2011

This summer, Premier League clubs will be playing more than 40 games on five continents, balancing the sometimes contradictory needs of managers and commercial directors.

Fans & Community, Social Media »

[3 Jul 2011 | One Comment | ]
socialmedia ball

Football Marketing World Clubs social media ranking in July 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). The chart presented below show the number of Twitter “followers” and Facebook “likes” for each football club.

The teams are ranked by their combined number of fans across the two sites. We only tracked the sites / account identified as “official”.

Fans & Community, Sponsorship »

[29 Jun 2011 | No Comment | ]
Canon Copa America Argentina 2011

As an official sponsor of Copa America Argentina 2011, Canon U.S.A. announced the Company’s fan-focused sponsorship activities highlighting the dynamic image capture technology of Canon products and the diverse Copa America audience

Fans & Community, Stadiums & Facilities »

[27 Jun 2011 | No Comment | ]
AS Roma supporters enter the stadium dur

The Italian government has announced that fans in Serie A will need to carry a supporter identity card to buy home season tickets and follow their team away next season.