The panel reached an optimistic, consensus point of view on the state of soccer in the U.S. and its potential for growth. The increasing Hispanic demographic, the US National Team’s performance at the 2010 World Cup, and ESPN’s strong media commitment in the sport were all cited as indicators that the sport is here to stay.

Liverpool Football Club is unveiling an aggressive direct marketing push, in a boost to raise awareness of an additional 3,000 seats available to fans each match ahead of its sale.

The influx of thousands of soccer fans would increase demand on South African sex workers; at least that was the belief of a leading expert prior to the start of the 2010 World Cup.

But it seems fans of the beautiful game that traveled to the Rainbow Nation have created a flop in sex-worker business, leaving prostitutes out-of-pocket and out of work, in favor of more high-brow pursuits.