Ladbrokes have made a big splash with a £50 free bet offer for new customers and they will also have a big TV campaign running for the start of the football season.

Ladbrokes are the biggest sports betting brand in the world and the Magic Sign have caused a stir on the eve of the football season by improving their new customer offer so that a £50 free bet is now available when you open an account.
It is very easy to qualify for your free £50 bet which can naturally be …

Wigan Athletic have announced the most lucrative shirt sponsorship in the club’s history after agreeing a two year deal with online betting brand 12BET

Celtic Football Club have announced a new partnership with online betting firm BETDAQ who will work with the club to offer supporters the best odds on matches and a range of sporting events.

West Bromwich Albion have announced the largest sponsorship deal in their history after agreeing a shirt and betting agreement with Bodog.

Codere is scheduled to file legal proceedings at the Madrid Commercial Court against online gaming operator bwin and La Liga football club Real Madrid.

Online betting company Betfair is launching an online campaign giving its customers the chance to go head-to-head in a penalty shootout at both Old Trafford and Camp Nou.



Tottenham Hotspur FC have agreed a new four-year partnership, the latest in a string of strong commercial deals done this summer.

German soccer clubs may tap into revenue from the nation’s 7.8-billion euro ($10 billion) betting market when the European Court of Justice decides on the legality of the nation’s sports gambling laws next week.

Austrian egaming company Bwin, that will merge with PartyGaming at the beginning of 2011 to form a US$3.3 billion business, posted a 27% drop in quarterly operating profit in the second quarter of this year, hit by marketing costs for the football World Cup and “intensive preparations and start-up costs” during its launch in France.

This summer’s football World Cup in South Africa not only represents by far the single most concrete commercial opportunity for the egaming industry this year, but also a focal point for the most significant period of development for Europe-facing sports betting platforms since the birth of the online gaming industry.