MTN has scored again for African football fans with a three-year broadcast sponsorship of the English Premier League (English Premiership) in Africa.

After each weekend’s matches, Yahoo!’s highlights will be available just after midnight on Monday morning, with weekday games going up at the same time the next day. As well as match highlights, Yahoo! users in the UK can see a variety of ‘best-of’ packages including ‘Best Goals’, ‘Best Saves’, ‘Tactical Debate’ and ‘Team of the Week’ .

BT is facing a humiliating defeat in its battle with BSkyB to win Premier League football viewers. The telecoms group is spending tens of millions of pounds creating and promoting its pay-TV package, but it is on course to sign up only 60,000 households.

As the media landscape continually evolves, brands need to ensure they are best placed to exploit new trends, and this is especially important over global events such as the World Cup.

BT is unveiling a £30m aggressive marketing push to promote its recent deal with BSkyB to offer Sky Sports 1 and Sky Sports 2 on its BT Vision platform.

With many big teams now out of the running, viewership figures and advertising revenue could fall faster than the dashed hopes of fans in the U.S., England, France or Italy.

The 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 tournament, according to research from IPG’s Initiative.

In the week that the sale of TV rights for international Premier League hit a new record reaching 1,556 million Euros, here is the status and values of the collective sale of television rights in the major European leagues.