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The Seattle Sounders FC has partnered with local digital agency POP to create a match day-oriented app for iPhones.

Liverpool FC has become the first football club in the world to launch a fully transactional mobile store.

Everton Football Club has signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base

Chelsea Football Club has linked up with Perform to launch Chelsea TV through an upgraded version of the Barclays Premier League club’s existing mobile application.

While the Football League hopes it will still be the next big earner, online streaming of matches has proved distinctly unpopular

Virgin Media has confirmed plans to launch an online application allowing users to access statistics and social media features while watching Premier League games.

The app, titled Sofa Stadium, is designed to enable football fans to “enjoy the atmosphere of match day without obstructed views, overpriced car parking, cold weather and dodgy grub”.

Adidas has launched a social media and digital campaign featuring a host of international sports stars to promote its new personal coaching technology.

The miCoach app has been launched yesterday with a global campaign including PR, digital and social media, TV, print and point of sale activity.