Manchester United web site is winning when it comes to visibility in Google UK searches, according to new research.

Manchester City FC has revealed that it is launching an interactive kids membership scheme with a marketing campaign.

FIFA has launched a channel on the video-sharing platform YouTube to make the world football federation’s rich audiovisual content more accessible to fans.

Kick TV launched with a separate MLS Digital crew responsible for all of the content while YouTube handles ad sales and contributes Google’s promotional power. MLS and Google will share ad revenue.

FC Barcelona strengthen their leadership on the field of new technology with a strategic agreement with Google, the Club will have an official presence on the social network when Google unveils ‘Google+ Pages’ worldwide.

FC Barcelona has consolidated its commitment to a strong digital strategy with the release of a new web platform that will serve to accelerate real-time information and propagate the Sentiment Blaugrana (Barca feeling) worldwide

Coors Light, the official U.S. beer sponsor of Mexico’s Primera Division, is giving fans unprecedented access to one of the sport’s most elite and passionately-followed soccer leagues via “Fanaticos del Frio

The club’s head of digital Richard Ayers described how the brand’s digital following is gaining on other clubs such as Manchester United and Chelsea, and is fast building up its use of loyalty and digital channels

Manchester City become the first Premier League club to sign a content deal with the video sharing giant, YouTube.

Arsenal is set to ramp up digital marketing activity, including a raft of new social gaming and media initiatives, to keep pace with its Premier League rivals in the quest to engage international fans.