Arsenal Football Club has revealed its new online boot room, set up by online football retailer Pro-Direct, making players’ exclusive footwear available to supporters for the first time

Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.

The popular Dutch soccer websites and eredivisie.nl and eridievisielive.nl are merged into one, now focussing more on paid content.

el Jimador, 100% blue agave tequila, announced the launch of its soccer-themed consumer experience on its Facebook page

Online games publisher We R Interactive is launching an affiliate marketing push for its first game, I AM PLAYR – launched in open beta in March

Budweiser, which has been increasingly brazen in its viral marketing activities, appears to have invented a new sport: Poolball, which finally combines nightlife and football

Juventus revamped its website and launched its new social networking strategy with new Facebook and Twitter accounts, and a YouTube channel.

Heineken® launches first global ‘dual screen’ Champions League football game, StarPlayer

While on the beach in California shooting a commercial for Diet Pepsi, David Beckham shows why he’s the world’s most famous soccer player. Amazing athleticism or creative digital editing?

Major League Soccer hopes fans come to its new online fantasy soccer game for kicks and turn into even bigger lovers of the global sport.

MLS and partner Big Lead Sports are increasing marketing for the newly launched “Pro Soccer Picks”, which asks players to select winners or who will score goals in each day’s matchups, in the run-up to the MLS Cup final on November 21.