The site, www.lifesapitch.co.uk, will bring football lovers hard-hitting debate and exclusive interviews with big name players, such as Gareth Bale

Adidas has launched a social networking game to pit UEFA Champions League cities against each other.

Online betting company Betfair is launching an online campaign giving its customers the chance to go head-to-head in a penalty shootout at both Old Trafford and Camp Nou.



Chelsea FC has launched a online TV portal for the 2010/11 season, with new and exclusive content from its Sky channel, Chelsea TV.

While the Football League hopes it will still be the next big earner, online streaming of matches has proved distinctly unpopular

After each weekend’s matches, Yahoo!’s highlights will be available just after midnight on Monday morning, with weekday games going up at the same time the next day. As well as match highlights, Yahoo! users in the UK can see a variety of ‘best-of’ packages including ‘Best Goals’, ‘Best Saves’, ‘Tactical Debate’ and ‘Team of the Week’ .

MP & Silva and Arsenal to enter six-year agreement for Arsenal’s digital media rights. International agency to partner Arsenal’s digital arm to collaborate on production and develop the club’s official international multi-platform content

The Ministry of Tourism and EMBRATUR (Brazilian Tourism Institute) launched the “Brazilian Cities Selection” web site. The site is part of the “Brazil Is Calling You. Celebrate Life Here.” campaign which launched in Johannesburg, South Africa last week to promote international tourism in Brazil.

Recognition of official World Cup sponsors seems to be on the rise as the tournament moves into the quarterfinals today (2 July), with Adidas generating the most buzz.

In KwaZulu-Natal and Eastern Cape, the municipalities are looking beyond the current 2010 FIFA World Cup hype to long-term marketing campaigns to encourage return traffic.