LIVESTRONG announced that it has partnered with Kansas City-based Sporting Club to name its stadium and event complex “LIVESTRONG Sporting Park.”

Under Armour and Tottenham Hotspur announce Technical Sponsorship and Global Partnership

Major League Soccer today announced a multi-year partnership with Opta, a worldwide leader in sports data, to significantly enhance MLS’ data collection and display capabilities.

Seiko Watch Corporation has announced a long-term partnership between its Seiko watch brand and FC Barcelona, in which Seiko has been appointed as the official watch partner of FC Barcelona.

Nine-time European champion Real Madrid has appointed local company Centurion Football to represent its interest in Asia. The tie-up is expected to add some glamour to the local football scene.

Adidas and the Spanish Football Federation are proud to announce the extension of their sponsorship agreement, extending the relationship until December 2018.

The FA and MARS have launched a brand new nationwide initiative that is aiming to get adults in England playing regular football.

Vancouver Whitecaps FC added another Founding Partner in the form of global beer brand Budweiser after announcing a five-year partnership agreement with Labatt Breweries of Canada

The League Managers Association (LMA) and Yahoo! have announced the launch of an online media partnership that will see video and print content from some of the biggest names in football management published across Yahoo!’s UK media platforms and social media channels.

Chelsea as announced that Proevents has been appointed as the official event management partner of the 2011 Asia Trophy, a bi-annual pre-season soccer tournament held in Asia.