Serie A giant Internazionale has agreed a deal for Oknoplast to become the club’s fifth ‘top sponsor’.

Sunderland AFC has joined forces with Africa’s largest independent oil company to kick off an initiative to showcase the continent’s capacity for social and business development.

Liverpool have confirmed they have signed a six-year deal with the American firm Warrior Sports to become the club’s official kit supplier.

Bookmakers William Hill have agreed a two-and-a-half year deal with The Football Association to become an ‘Official Supporter’ of the England football team, and ‘Official Supporter’ and ‘Official Betting Partner’ of the FA Cup.

Scotland’s main ITV channel, STV, has agreed to go into partnership with one of Glasgow’s football teams, Rangers. Rangers Football Club and STV are working together to capitalise on commercial and brand opportunities in Scotland and internationally.

UEFA has signed a new six-year deal with adidas for the UEFA Champions League, UEFA Europa League and UEFA Super Cup which will run until the end of the 2017/18 season.

Electronic Arts, maker of the FIFA series of football console games, has launched a “permanent pop-up” at Manchester City’s Etihad Stadium, as part of a wider content partnership that will see a range of club-specific content developed.

Inter Milan partners with Tata Tea to organise grassroot-level tournament Jaago Re in India

Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA, making his debut on the cover of the upcoming FIFA Street release in March 2012.

Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.