Liverpool Football Club has today announced a new two-year partnership with Turkish Tourism.

Sainsbury’s announced a long-term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and more active lifestyles.

Stanley Black and Decker Inc become Liverpool’s official partner in the tools and security categories on a worldwide basis.

Stanley Black & Decker, the world’s largest tools and security company, have announced a new partnership with Fulham FC for the next two seasons.

PUMA announced that it has entered a new partnership with the German Bundesliga Champions, Borussia Dortmund. This new technical partnership will see PUMA provide official playing kits for all associated Borussia Dortmund teams.

Manchester United has signed a two-year partnership with Du, the leading mobile telecoms company in the United Arab Emirates.

Manchester City become the first Premier League club to sign a content deal with the video sharing giant, YouTube.

Aston Villa have signed mobile content deal with Japanese giants CWS Brains

Chelsea Football Club has announced the signing of a three-year deal with the Barbados Tourism Authority.

Arsenal Football Club has announced a new and innovative three-year global partnership with Betsson. The Malta based gaming company becomes the Club’s Official Betting Partner.