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Articles in the Players Category

Partnership, Players »

[15 Nov 2011 | No Comment | ]
Castrol Edge Cristiano Ronaldo

Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.

Players »

[9 Nov 2011 | One Comment | ]
Lionel Messi Brand logo

Lionel Messi today revealed his brand new logo and video compilation which he has posted on his Facebook: “To all my Facebook friends, I share with you my personal logo that represents who I am as a player and person. Hope you like it!”

Partnership, Players »

[3 Nov 2011 | No Comment | ]
Sainsburys Beckham partnership

Sainsbury’s announced a long-term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and more active lifestyles.

Finance & Economics, Players »

[31 Oct 2011 | No Comment | ]
Annual-foot-wage-increase-since-1984

The amount of money paid to English professional footballers each season since 1984-85 is revealed in detail for the first time today.

Finance & Economics, Players »

[28 Oct 2011 | No Comment | ]
David Beckham LA Galaxy

In 2007, David Beckham transferred to the Los Angeles Galaxy from Real Madrid, for a reported $250 million in total potential earnings over a five-year deal, including endorsements. Has He Delivered What the L.A. Galaxy Paid Millions For?

Players, Sponsorship »

[28 Oct 2011 | No Comment | ]
Yaya Toure PUMA

PUMA announced it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré. But, this new partnership is different to most others.

Players »

[19 Oct 2011 | No Comment | ]
rooney brand can survive red card

Global marketability of tempestuous striker Wayne Rooney can survive the Euro 2012 qualification debacle

Advertising & Commercials, Players »

[4 Oct 2011 | No Comment | ]
Stars and Stikes Betfair

Taking footballers away from the pitch has yielded some great results for agencies and clients over the years from Bobby Moore appearing in a spot for the local pub in the 60s to Pele advertising viagra, Pitch takes a look at ten memorable ads featuring footballers.

Players, Sponsorship »

[14 Sep 2011 | No Comment | ]
Aguero Puma

Puma, the sportswear brand, has signed Sergio Agüero, the Argentinian star footballer now playing for Manchester City, in a long-term deal that will see him front the brand’s advertising campaigns.

Design & Creative, Players »

[1 Aug 2011 | No Comment | ]
FIFA 12 Global cover

EA Sports has unveiled the players who will be gracing the covers for its latest football title, FIFA 12, with Wayne Rooney and Kaka as global cover stars.