Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company.

PUMA has announced a multi-year partnership agreement with international footballer and current MLS New York Red Bulls forward Thierry Henry.

David Beckham adds to his ever-expanding empire with the release of a new ‘masculine’ scent, “Homme”, launched this week along with a seductive advertising campaign demonstrating Beckham’s athletic prowess

Hope Solo, Abby Wambach and Alex Morgan have reached an agreement on a marketing deal with Bank of America

The U.S. women’s soccer team might have just left $10 million in endorsements on the table after Sunday’s shocking loss to Japan in the 2011 FIFA Women’s World Cup.

Owen Hargreaves turns to YouTube to save his career. He has posted several video clips on YouTube as he bids to find a new club.

Young, beautiful and successful, the new generation of women footballers is attracting more attention than ever, especially from sponsors. Ahead of this year’s Women’s World Cup, German players have received enormous publicity. But the sexualized marketing threatens to backfire in the long run, experts say.

Following fresh allegations of adultery, marketing experts believe that Ryan Giggs is facing mass-abandonment from his lucrative sponsorship deals, which have helped to make him the 20th richest sportsman in Britain – with a reported £34million fortune

A copy of ‘The Footballers’ Guidebook – Life as a professional footballer and how to handle it’, will be handed to every player in the top four divisions next season.

Sergio Aguero, the Atletico Madrid striker, is set to switch from Nike to Adidas following his compatriot Gonzalo Higuain’s move the other way.