Articles in the Social Media Category
Facebook Marketing, Social Media »
Football Marketing are delighted to publish a ‘Facebook Marketing in European Football’ case study which analyses the Facebook strategy and performance of the top European clubs.
Today’s article is the first of the complete analysis which will be published over the next few weeks.
Social Media »
Hyundai said its sponsorship of the Euro 2012 championship has been very successful in getting its brand name more widely known in the region, particularly in the social media spectrum.
Fans & Community, Social Media »
Football clubs social media ranking in July 2012, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). FC Barcelona top the league, ahead Real Madrid and Manchester United.
Social Media »
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site.
Social Media »
FC Barcelona has launched a Facebook app called ‘FCB Alert’, which it hopes will allow the club to engage better with the 28m fans it has on the social network.
Social Media, Technology »
Manchester City Football Club have announced that they have teamed up with Mass Relevance, the technology leader in social curation, to unveil several new social initiatives for City fans attending and watching matches during the 2012 season.
Social Media »
Bayern Munich scored a spectacular PR own goal with their fans following a failed media stunt, in which they misled supporters into thinking they had signed a big name forward, prompting 3000 angry complaints within minutes.
Fans & Community, Social Media »
Football clubs social media ranking in December 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). FC Barcelona top the league, ahead Real Madrid and Manchester United. AS Roma and Vasco da Gama enter the top 30.
11/12 Kits, Fans & Community, Social Media »
French Ligue 1 side Olympique de Marseille have launched a new shirt which was created and chosen by fans. The winning shirt was created by Marseille fan Mathieu.
Social Media, Strategy & Brand Development »
Rangers FC are bidding to crack the lucrative Indian market by providing big game commentary on Twitter – in Hindi.
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