Arsenal FC have recently taken on a blogger outreach programme to gain positive PR concerning their medical staff, who have come under huge scrutiny in recent years regarding the amount of injuries their players appear to suffer

To celebrate the launch of FIFA 12, EA SPORTS are creating the world’s longest football fan scarf – and you can represent your club on the record-breaking scarf.

Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.

Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts.

The club’s head of digital Richard Ayers described how the brand’s digital following is gaining on other clubs such as Manchester United and Chelsea, and is fast building up its use of loyalty and digital channels

Chelsea FC is the top Premier League Football Club for engaging with fans across the Internet. Ronney is the Premier League’s top Tweeter.

Football clubs social media ranking in October 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts)

Football clubs social media ranking in September 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). The chart presented below show the number of Twitter “followers” and Facebook “likes” for each football club.

The teams are ranked by their combined number of fans across the two sites. We only tracked the sites / account identified as “official”.

Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.

The opening game of the FA Cup, Ascot United against Wembley FC, is to be streamed live on Facebook, the first live football match to be broadcast on the social networking site