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Articles in the Social Media Category

Media & TV Rights, Social Media »

[17 Aug 2011 | No Comment | ]
Man Utd West Brom

Reporters now free to use Twitter and live blog from matches after Premier League and Football League sign rights deal

Fans & Community, Social Media »

[2 Aug 2011 | No Comment | ]
NPower Club 72

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.

Fans & Community, Social Media »

[1 Aug 2011 | One Comment | ]
socialmedia ball

Football clubs social media ranking in August 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). The chart presented below show the number of Twitter “followers” and Facebook “likes” for each football club.

The teams are ranked by their combined number of fans across the two sites. We only tracked the sites / account identified as “official”.

In July, Real Madrid has overtaken FC Barcelona as No.1 in our Social Media ranking.

Campaigns, Social Media »

[21 Jul 2011 | No Comment | ]
Liverpool FC Asia Tour 2011

Liverpool Football Club (FC) has launched a new social media campaign on Weibo, coinciding with its Asian tour, which started on 13 July in Guangdong

Social Media, Women's Football »

[18 Jul 2011 | No Comment | ]
Japan 2011 Women World Cup winners

Twitter just Tweeted that the Women’s World Cup final scored a new record with 7,196 Tweets per second. Even U.S. President Barack Obama joined in Tweeting about the game.

Social Media »

[11 Jul 2011 | No Comment | ]
Rangers FC Facebook Page

Rangers football club has launched an official Facebook page and a Rangers Business Club LinkedIn page.

Players, Social Media »

[6 Jul 2011 | No Comment | ]
Owen Hargreaves

Owen Hargreaves turns to YouTube to save his career. He has posted several video clips on YouTube as he bids to find a new club.

Fans & Community, Social Media »

[3 Jul 2011 | One Comment | ]
socialmedia ball

Football Marketing World Clubs social media ranking in July 2011, showing the number of Twitter “followers” and Facebook “likes” (official club accounts). The chart presented below show the number of Twitter “followers” and Facebook “likes” for each football club.

The teams are ranked by their combined number of fans across the two sites. We only tracked the sites / account identified as “official”.

Social Media, Strategy & Brand Development »

[30 Jun 2011 | No Comment | ]
Man Utd Facebook Commercial Strategy

Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Social Media »

[31 May 2011 | No Comment | ]
Messi with the Champions League Trophy

FC Barcelona and Lionel Messi were the names on everyone’s fingertips on Saturday night as the UEFA Champions League final took over popular social media platforms Facebook and Twitter.