To celebrate the launch of the PUMA King Finale football boot and apparel range, 2011, this new Facebook application allows users to create bespoke poster images mimicking PUMA’s new retro-styled ‘King Of…’ advertising campaign.

UK Premier League football team, Birmingham City are now offering all of their branded football merchandise via a Facebook storefront using technology developed by preferred Facebook developer, Zibaba.

Newcastle United’s players will shortly be given guidelines about their tweeting habits.

Manchester City has announced that it is to encourage its fans to help build the official iPhone app for the football club, soliciting suggestions for features that should be included in future updates to the application when it is released in the new year.

Sony Ericsson is now offering their second foursquare badge — Xperia Football Fan — to reward European football fans who check in at their hotspots on game days.

Twitter, the micro-blogging site, was used to share the identities of the host countries of soccer’s 2018 and 2022 Fifa World Cups before they were officially announced yesterday.

The finalists have done everything to stand apart from the pack, submitting their detailed plans on local transport, security and the venues. They’re also trying a new tactic this time round: recruiting online supporters on Facebook, YouTube and Twitter to show the stodgy Fifa chiefs they are the most worthy choice.

England 2018 is pushing ahead with a social media campaign to encourage football fans across the world to back England’s bid to host the 2018 Fifa World Cup.

I AM PLAYR; the first game to let you experience the life of a footballer, through the eyes of a footballer.

Social media can play an important part of any club’s interaction with fans. To the world’s biggest clubs, however, social media is not only another communication and engagement channel but a crucial component to the club’s future success.