Arsenal are set to sign the biggest kit deal in English football with Puma as they bring to an end their 20-year association with Nike at the end of next season.
English Premier League champions Manchester United posted record third-quarter revenue of £91.7 million on the back of new sponsorship deals in Asia and Europe.
Olympique Lyonnais has sealed a two-year deal that sees Hyundai become the Ligue 1 giant’s new shirt sponsor, and is an ample prove to justify the Koreans depth in football market
Expedia’s logo is to appear on the shirts of all professional football referees from next season after the online travel agency signed a one-year deal to become the official sponsor of the company representing match officials.
Alex Morgan is a the US Women’s National Team rising star on and off the field. She is the most marketable women’s soccer player and has already signed sponsorships with major brands.
Manchester United’s seven-year shirt sponsorship deal with General Motors’ Chevrolet brand is worth a record-breaking $559m (£357m), which is about £51m a year.
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