Coors Light, the World’s Most Refreshing Beer, announced today it is the exclusive beer sponsor of Mexico’s Primera División, the elite level of Mexican Fútbol.

Tottenham Hotspur FC have agreed a new four-year partnership, the latest in a string of strong commercial deals done this summer.

The end of the 2010 FIFA World Cup saw the culmination of Castrol Marine’s football campaign in the maritime sector. Through targeted media coverage and event sponsorship, Castrol estimates its ‘Passionate about Performance’ campaign engaged over 700 customers, involving some 300,000 individuals.

This week Spain’s Professional Football League (LFP) tied up a lucrative sponsorship deal with leading fast food chain, Burger King, to sponsor La Liga and the country’s second division for the next three seasons.

Wayne Rooney’s latest sex shame could potentially cost him millions in lost sponsorship deals.

Rooney earns £100,000 a week at Manchester United, but his income is heavily boosted by commercial endorsements worth millions.

Many international football teams participating in international competitions are sponsored but the names of these sponsors are not seen on the front of the shirts worn by the players in international matches.

German soccer clubs may tap into revenue from the nation’s 7.8-billion euro ($10 billion) betting market when the European Court of Justice decides on the legality of the nation’s sports gambling laws next week.

Sharp will be the seventh global partner for UEFA EURO 2012 and, as part of UEFA’s EUROTOP programme, will sponsor other top national team competitions until the end of 2013.

The Football Association has signed an extension to 2018 of its sponsorship deal with sportswear brand Umbro.

Major League Soccer and Adidas have agreed to a new eight-year sponsorship deal that officials believe solidify and validate the increased growth of the league and calls for significant investment in youth development.