Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear manufacturer, Macron, to replace current supplier Nike.

Valencia have finally announced a new shirt sponsorship deal for the club. The club’s main sponsor for the remainder of the season will be innovative solar power product manufacturer, JinkoSolar.

Beer must be sold at all venues hosting matches in the 2014 World Cup in Brazil, football’s world governing body, Fifa, has insisted.

A Chinese Internet company has said it is paying French football player Nicolas Anelka 2.7 million euros ($3.4 million) to endorse a new online game, as the striker gears up for his first season in China.

Virgin Money stamped its new North-East credentials on the region last night with its name replacing Northern Rock on the front of Newcastle United’s shirts.

Elite football is not totally immune from the recession after all: the six national teams in Europe with the most lucrative headline sponsorships will go to Euro 2012 with combined deals worth less money than they had at the 2010 World Cup.

Emirates, the Dubai-based award-winning international airline, has announced the signing of a sponsorship deal with Olympiacos FC

Ford, an official partner and official vehicle supplier for the UEFA Champions League since 1992, has renewed this partnership by signing on for the competition’s 2012–15 seasons.

AC Milan and Paris Saint Germain, both sponsored by Emirates, will clash in the Dubai Football Challenge in January

Juventus and Goodyear have signed a sponsorship agreement for the current season.