Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.
An investigation into how the Man Utd has transformed itself into a £1.2billion franchise shows why the much-maligned Glazer family, who bought the club in 2005 and saddled it with huge debts, have hung on.
One of FIFA’s biggest sponsors, Emirates Airlines, is concerned that the sponsorship deal with the world governing body of football has caused long term damage to its brand.
PUMA announced it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré. But, this new partnership is different to most others.
FIFA and Anheuser-Busch InBev have announced the extension of the Official Beer sponsorship for the 2018 FIFA World Cup Russia™ and the 2022 FIFA World Cup Qatar™.
Carling’s 14-year sponsorship of the Football League cup could end next year after the governing body for Championship, League One and Two clubs said it was talking to other brands about taking over.
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