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Articles in the Sponsorship Category

Players, Sponsorship »

[15 Nov 2011 | No Comment | ]
Neymar influences Banco BMG sponsorship extension

Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.

Fans & Community, Sponsorship, Strategy & Brand Development »

[13 Nov 2011 | No Comment | ]
Man Utd Old Trafford empire

An investigation into how the Man Utd has transformed itself into a £1.2billion franchise shows why the much-maligned Glazer family, who bought the club in 2005 and saddled it with huge debts, have hung on.

Design & Creative, Sponsorship »

[12 Nov 2011 | No Comment | ]
Bromley FC model first ever QR cuts ahead of FA Cup clash

Players of Bromley FC have barcodes shaved into their heads ahead of their FA Cup match against Leyton Orient.

Sponsorship »

[4 Nov 2011 | No Comment | ]
Emirates considering FIFA sponsorship deal

One of FIFA’s biggest sponsors, Emirates Airlines, is concerned that the sponsorship deal with the world governing body of football has caused long term damage to its brand.

Sponsorship »

[1 Nov 2011 | No Comment | ]
Chelsea Right To Play shirt

Chelsea Football Club has become the first English team to add a charity logo onto our Champions League kit.

Players, Sponsorship »

[28 Oct 2011 | No Comment | ]
Yaya Toure PUMA

PUMA announced it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré. But, this new partnership is different to most others.

Sponsorship »

[25 Oct 2011 | No Comment | ]
FIFA World Cup Budweiser sponsorship

FIFA and Anheuser-Busch InBev have announced the extension of the Official Beer sponsorship for the 2018 FIFA World Cup Russia™ and the 2022 FIFA World Cup Qatar™.

Sponsorship »

[22 Oct 2011 | No Comment | ]
Pastore Leonardo PSG

The arrival of Qatar investment authority as the club’s new owners has allowed the Parisian club to find its colours in terms of marketing the brand.

Sponsorship »

[27 Sep 2011 | No Comment | ]
Birmingham City Carling Cup 2011

Carling’s 14-year sponsorship of the Football League cup could end next year after the governing body for Championship, League One and Two clubs said it was talking to other brands about taking over.

Sponsorship »

[25 Sep 2011 | No Comment | ]
FC Barcelona QSI

The members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.