Manchester City FC have launched CityBeats, a new ground-breaking music remixer app, which is set to attract the best and brightest unsigned talent around the world.

Manchester City FC has revealed that it is launching an interactive kids membership scheme with a marketing campaign.

Liverpool FC has released a new app for Nokia Series 40 feature phones to enable fans in emerging markets to keep up with all the news from their club.

Marketing services provider, Sports Alliance has added an eighth Premier League football club to its increasing client list after engagement by Queens Park Rangers to manage the London club’s complete data-focused marketing output.

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.

All 20 of England’s top-flight sides are leaving native shores to help build their global profiles this summer, but why are they doing so and what might be the pitfalls?

Arsenal is aiming to become the “Tesco Clubcard” of the English Premier League’s fan membership schemes as it prepares to place its new CRM system as the engine of its marketing activity.

Real Madrid have unveiled plans to open a branded holiday resort in the United Arab Emirates (UAE) due to open in January 2015

Fabio Cannavaro and Robert Pires will be two of the six icon players for the IPL-like Premier League Soccer, to be kicked off in the state from February 25.

Barcelona aim to extract one euro from every Chinese citizen to access their webpage in order to make €1.3 billion (Dh4.78 billion), as chairman Sandro Rosell believes internet users are the only growth revenue streams left for clubs to tap into.