Bayern are going to Qatar, Hamburg are going to Dubai and St. Pauli are going … erm … nowhere. The winter training camp is a ritual in German football, but it’s also becoming a promotional free-for-all.

Marketing a specific player vs. marketing an entire team is an important distinction, and understanding the power of each is key. In the MLS, as in any business, there are essentially two types of customers: new and repeat.

David Beckham will become Tottenham’s highest-paid player with a £1.5 million deal for his three-month loan spell.
Beckham earns around £200,000 a-week at LA Galaxy but is willing to take a pay cut during the break in the MLS season.

David Kaval knows exactly what present the San Jose Earthquakes’ fans wanted this Christmas: a new home to call their own.

After many years of trouble, the newly elected president of the Club in 2003, Joan Laporta, started the up trend to what will culminate into being ranked by UEFA the number one football Club of 2010/2011.

The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM).

Shirt sponsorship changed the face of English football forever as Liverpool quickly followed with their Hitachi sponsorship deal.

The role of the brand to attract followers to buy their merchandise, watch or attend their matches and to support their players is an intangible asset which depends on both the ability to win matches, and to provide exciting football

For a club with the global fan base with which Manchester United are blest, player promotion and constant streams of relevant information are crucial.

CELTIC Football Club is delighted to announce a prospective new partnership with Mexican Premier League Football Club Santos Laguna.

It is the intention that the new arrangement will allow Celtic and Santos to exchange a range of ideas which will benefit the footballing and commercial dimensions of both clubs.