The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid announced that the internationally renowned club has joined the association as a Regional Member.

Electronic Arts, maker of the FIFA series of football console games, has launched a “permanent pop-up” at Manchester City’s Etihad Stadium, as part of a wider content partnership that will see a range of club-specific content developed.

West Ham United is ramping up its marketing activity to maintain match attendees and appeal to new supporters, following the club’s relegation from the Premier League to the Championship.

AC Milan and Paris Saint Germain, both sponsored by Emirates, will clash in the Dubai Football Challenge in January

Inter Milan partners with Tata Tea to organise grassroot-level tournament Jaago Re in India

Currently exporting only very small quantities, the Brazilian wine industry has high hopes that the country’s staging of the 2014 World Cup can be used as a springboard to achieve ambitious overseas sales growth.

Rangers have opened up discussions with Brazil’s biggest club Corinthians which could lead to a number of highly successful business and marketing initiatives.

In a gala event AC Milan were awarded the prestigious award of China’s Sport’s Team of the Year

Chelsea have appointed one of London’s leading developers to explore the feasibility of building a new stadium at Battersea Power Station.

Rangers FC are bidding to crack the lucrative Indian market by providing big game commentary on Twitter – in Hindi.