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Articles in the Strategy & Brand Development Category

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[16 Nov 2011 | No Comment | ]
Spanish La Liga

A report in La Nueva España has revealed that Spanish football is well on the way to adopting the English way of doing things regarding the fixture schedule

Fans & Community, Sponsorship, Strategy & Brand Development »

[13 Nov 2011 | No Comment | ]
Man Utd Old Trafford empire

An investigation into how the Man Utd has transformed itself into a £1.2billion franchise shows why the much-maligned Glazer family, who bought the club in 2005 and saddled it with huge debts, have hung on.

Fans & Community, Strategy & Brand Development »

[13 Nov 2011 | No Comment | ]
LA Galaxy Beckham and Keane

Major League Soccer has surpassed the NBA and NHL in attendance and is now the third-most attended professional sport in America on a per-game basis.

Online Marketing, Strategy & Brand Development »

[3 Nov 2011 | No Comment | ]
FC Barcelona new web platform

FC Barcelona has consolidated its commitment to a strong digital strategy with the release of a new web platform that will serve to accelerate real-time information and propagate the Sentiment Blaugrana (Barca feeling) worldwide

CRM / Email, Fans & Community, Strategy & Brand Development »

[2 Nov 2011 | No Comment | ]
soccer stadium baltimore

Soccer fans in the Baltimore area have begun receiving an email survey from Major League Soccer gauging their interest in a team in their city

Social Media, Strategy & Brand Development »

[1 Nov 2011 | No Comment | ]
manchester_united_logo

Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.

Strategy & Brand Development »

[30 Oct 2011 | No Comment | ]
European champions Barcelona's Argentina

Sandro Rosell believes that the agreement signed this Saturday between the Club and the Peking Municipal company Intersports is: “the first step towards developing a Barça feeling in Asia”.

Fans & Community, Strategy & Brand Development »

[26 Oct 2011 | No Comment | ]
Man City Sky Blue membership in UAE

Manchester City FC has launched Sky Blue – the club’s first ever international membership programme, with specific benefits for fans in the UAE.

Strategy & Brand Development »

[25 Oct 2011 | No Comment | ]
Man Utd Zong deal

Manchester United could take advantage of cricket’s slump in popularity to exploit more commercial opportunities on the Asian sub-continent.

Strategy & Brand Development »

[22 Oct 2011 | No Comment | ]
printed_towel_v2

Last season, when United won its 4th English Premier League title in 5 years and made it to the finals of the European Cup, a cumulative audience of 4.2 billion watched its matches on television, the equivalent of a Super Bowl every week. Here is an in-depth look inside Man Utd brand strategy.