Tottenham Hotspur’s rallying slogan “Glory Glory” could soon be transformed into the slightly more 21st Century sounding “Flair, Style and Adventure” as the club embarks on a major business rebranding.

Manchester United is now ranked as the “most valuable sporting team in the world” as its brand value has more than doubled under the Glazer family’s ownership

Juventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match.

Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.

Real Madrid sign partnership agreement with Guangzhou Evergrande to help build China’s largest football academy.

The London 2012 Olympic Games will be the biggest East End knees up in history with the official ball that will be used in the Olympic football tournament named as “The Albert”

The Football Association announced that it has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.

With UEFA’s Euro 2012 European Cup less than 12 months away, marketers and brands have a fantastic opportunity to cash-in on a lucrative sporting extravaganza around the world’s most popular sport

The popular Dutch soccer websites and eredivisie.nl and eridievisielive.nl are merged into one, now focussing more on paid content.

Standard Chartered, the international bank that sponsors 18-time English soccer champion Liverpool, says the team’s tour of Asia next week is one of the reasons it agreed to pay out a record 81.5 million pounds ($29.6)