In the past month, Qatar has gone on a buying spree in Europe that appears aimed at building on its World Cup success and bolstering its reputation as a global sports player.

This summer, Premier League clubs will be playing more than 40 games on five continents, balancing the sometimes contradictory needs of managers and commercial directors.

Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Mexico’s national soccer team not only retained their continental Gold Cup crown but in the past three weeks have also made their mark as one of the most successful sports brands in North America.

WPP research firm Kantar surveyed more than 530 men for the Newspaper Marketing Agency and found that even some longstanding football sponsors have surprisingly low awareness.

The Timbers are the latest team to address a question that has vexed MLS throughout its 16-year history: how to attract a Latino community already in love with soccer

Barcelona could be slowly overturning a fan base in India that has traditionally been held by Manchester United, Chelsea and other English clubs, and the club is aware of that.

Javier Faus, vice president, Financial, Economic and Strategic Area, FC Barcelona reveals about plans to visit the country in September to understand the market, and develop the brand here.

Brands are rushing to cash in on Europe’s ‘Super Bowl moment’ when the Champions League final kicks off at Wembley.

The fans do use the channels, and they clearly want to connect with other supporters, despite the more formal nature of LinkedIn.

Soft drink could be partner of Liverpool following the firm’s successful campaign with the FA Cup