Cisco and Real Madrid C.F. today announced that the Santiago Bernabéu Stadium will continue to be a model for leading technology innovation bycombining the Club’s sports entertainment vision and state-of-the-art Cisco® Connected Sports Solutions to provide soccer fans a completely innovative experience.

After two years in development, the world’s second-largest sporting-goods maker will release soccer shoes that allow the wearer to compare speed and movement with stars including Messi

Wolves fans can now top up their mobile phone thanks to an innovative new deal which sees the club become the first Barclays Premier League team to introduce a branded mobile phone network.

To celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s Oxford Street.

Tottenham Hotspur have announced that as part of the Club’s partnership with Autonomy, the 2011-2012 Barclays Premier League match shirt will feature the name Aurasma, the software company’s new augmented reality platform.

Barça and Telefónica I+D have formed an alliance by signing a pioneering agreement on a global scale that will improve fans’ experiences in the stadium and apply science and technology to the sports world.

The Deutsche Fussball Liga (DFL) have announced Grundig as its first-ever official technology partner.

The FA is testing a novel marketing initiative, which will allow brands to showcase country-specific ads on football ground hoardings at England games.

Manchester City is introducing a new digital membership scheme for season ticket holders, which includes augmented reality content and the ability to collect points to bid on “money can’t buy experiences” on the club’s auction site.

Heineken® launches first global ‘dual screen’ Champions League football game, StarPlayer