Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear manufacturer, Macron, to replace current supplier Nike.
Manchester City Football Club have announced that they have teamed up with Mass Relevance, the technology leader in social curation, to unveil several new social initiatives for City fans attending and watching matches during the 2012 season.
Adidas have unveiled the Champions League Finale Munich 12 ball design for the final set to be held in Munich, at the Allianz Arena.
Major League Soccer and U.S. Soccer’s official tequila sponsor, el Jimador, is launching a set of soccer-specific tequila bottles.
Nike Football’s new Brasil uniform for 2012-2013 celebrates Jeitinho Brasileiro (“The Brasilian Way”) – the spirit that encompasses the resilience, creativity and relentlessly positive and innovative approach that has helped make the Brasil National Team the most successful in the history of football.
Valencia have finally announced a new shirt sponsorship deal for the club. The club’s main sponsor for the remainder of the season will be innovative solar power product manufacturer, JinkoSolar.
Bayern Munich scored a spectacular PR own goal with their fans following a failed media stunt, in which they misled supporters into thinking they had signed a big name forward, prompting 3000 angry complaints within minutes.
Manchester City Football Club has become the first Premier League team to create virtual avatars of their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new International digital marketing campaign, City Fan Cam
Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign
Nike have unveiled a new short film featuring four of the African continents brightest talents, who represent the future, and who are a new generation of African footballers who aim to lead the African football revolution
Send us a timely, compelling post and we'll consider it for publishing on the site with mention of your name/site. You can also include photos or video links.