Stadiums & Facilities »

[12 Mar 2010 | No Comment | ]
city of manchester stadium

Manchester City have signed a £1 billion agreement with Manchester City Council to develop land around their stadium.

The scheme will transform one of the poorest areas of the city, creating thousands of jobs as the site is turned into a “world class sports and leisure complex”.

Finance & Economics »

[12 Mar 2010 | No Comment | ]
Cristiano Ronaldo

Real Madrid’s new failure to reach the quarter finals of Europe’s Champions League after being defeated by Olympique Lyonnais harms the clubs’ finance.

Advertising & Commercials »

[11 Mar 2010 | No Comment | ]
visa go football campaign

Visa is to run its Go Fans campaign globally as part of its World Cup sponsorship push.

The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts.

Sponsorship »

[11 Mar 2010 | No Comment | ]
Lyon betclic

BETCLIC chief executive Nicolas Béraud has hit out at UEFA’s refusal to let French football team Olympique Lyonnais (Lyon) wear his company’s logo for tonight’s Champions League tie with Real Madrid, saying it has “no legal basis”.

Betting, Online Marketing »

[11 Mar 2010 | 2 Comments | ]
Football Betting

This summer’s football World Cup in South Africa not only represents by far the single most concrete commercial opportunity for the egaming industry this year, but also a focal point for the most significant period of development for Europe-facing sports betting platforms since the birth of the online gaming industry.

Design & Creative »

[9 Mar 2010 | No Comment | ]
Zakumi 2010 World Cup mascot

A Chinese factory has been ordered to halt production of a soccer World Cup mascot because of sub-standard working conditions, FIFA’s branding company said on Tuesday.

Strategy & Brand Development »

[8 Mar 2010 | 3 Comments | ]
adidas

Adidas plans to launch a marketing “offensive” ahead of this year’s World Cup as the sportswear company looks to halt a recent slide in sales.

Social Media »

[5 Mar 2010 | No Comment | ]
MCFC fan page

Manchester City’s website features a new social media round-up which highlights the pick of the fan produced content on the official MCFC’s social sites such as Twitter, Facebook, and Flickr.

Unlike their rivals Man utd, Manchester City have made an extremely impressive marketing push via their official social media accounts, MCFC has 12,556 followers on Twitter and 83,929 fans on Facebook.

Campaigns, Online Marketing »

[4 Mar 2010 | No Comment | ]
AC Milan - Bwin - Enter the game

AC Milan sponsor bwin is launching a promotion offering people the chance to experience a day in the life of a Milan player.

The campaign, which will run online and offline, features two phases.

Finance & Economics »

[1 Mar 2010 | One Comment | ]
madrid logo

Real Madrid becomes the first sports team in the world to generate revenues of over €400m in a year. The spanish giants increased their revenues by 10% and are on top of the Deloitte Money League for the fifth consecutive year.

FC Barcelona overtook Manchester United to become second.