Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.

Stanley Black and Decker Inc become Liverpool’s official partner in the tools and security categories on a worldwide basis.

Coors Light, the official U.S. beer sponsor of Mexico’s Primera Division, is giving fans unprecedented access to one of the sport’s most elite and passionately-followed soccer leagues via “Fanaticos del Frio

Stanley Black & Decker, the world’s largest tools and security company, have announced a new partnership with Fulham FC for the next two seasons.

Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts.

The amount of money paid to English professional footballers each season since 1984-85 is revealed in detail for the first time today.

Manchester United matches attract almost 52 per cent of the Premier League’s entire global TV audience according to exclusive Sportingintelligence analysis

To celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s Oxford Street.

Sandro Rosell believes that the agreement signed this Saturday between the Club and the Peking Municipal company Intersports is: “the first step towards developing a Barça feeling in Asia”.

José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which will run in the UK and countries across Continental Europe and Asia from 31 October 2011.