Stoke City have cemented a long-standing association with another pillar of the local community by securing a sponsorship agreement for their famous Boothen End.

Major League Soccer and NBC Sports announced a new three-year agreement to televise 45 league matches and 4 United States national team games on the main network and on the NBC Sports Network, which will be the new name of the current cable station Versus.

Castrol has created an advertiser funded film-documentary starring their global ambassador, Cristiano Ronaldo, to launch their new product brand, Castrol EDGE, across its key territories.

The FA has announced that Lucozade has re-signed their partnership to be the Official Sports and Energy Drink Supplier to the England Team.

Live women’s football matches will be broadcast for the first time in France as of next season, the French Football Federation (FFF) president Noel Le Graet said Thursday after selling the rights to France Television and Eurosport.

Real Madrid sign partnership agreement with Guangzhou Evergrande to help build China’s largest football academy.

Ladbrokes have made a big splash with a £50 free bet offer for new customers and they will also have a big TV campaign running for the start of the football season.

Ladbrokes are the biggest sports betting brand in the world and the Magic Sign have caused a stir on the eve of the football season by improving their new customer offer so that a £50 free bet is now available when you open an account.
It is very easy to qualify for your free £50 bet which can naturally be …

A.C. Milan and Infront Sports & Media, the club’s official advisor, have prolonged the partnership agreement with Nivea for Men for the upcoming season

Japanese photography giant Fujifilm has announced partnerships with Bundesliga sides Bayer 04 Leverkusen and 1899 Hoffenheim.

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.