Media & TV Rights »

[29 Jul 2011 | No Comment | ]
The Football League TV coverage

The Football League has agreed a record five year overseas broadcasting deal with global agency Pitch International for the worldwide distribution of matches from the beginning of the 2012/13 season.

Sponsorship »

[29 Jul 2011 | No Comment | ]
borussia dortmund

EA Sports have agreed a deal to sponsor German soccer champions Borussia Dortmund (BVB) for the 2011/12 season.

Strategy & Brand Development »

[28 Jul 2011 | No Comment | ]
London 2012 olympic ball the albert

The London 2012 Olympic Games will be the biggest East End knees up in history with the official ball that will be used in the Olympic football tournament named as “The Albert”

Media & TV Rights »

[27 Jul 2011 | No Comment | ]
AFC Champions League 2011

A recorded rise of 15% in TV viewers for the AFC Champions League so far this year across Asia and the Middle East points to the growing popularity of club football in the region.

Sponsorship »

[25 Jul 2011 | No Comment | ]
Birmingham City 11-12 shirt sponsor

Birmingham City have announced they are to offer the advertising space on the front of their playing shirts on a match-by-match basis.

Players, Sponsorship, Women's Football »

[24 Jul 2011 | One Comment | ]
Alex Morgan and Hope Solo

Hope Solo, Abby Wambach and Alex Morgan have reached an agreement on a marketing deal with Bank of America

11/12 Kits, Design & Creative, Merchandising »

[24 Jul 2011 | No Comment | ]
Bayern Munich 11-12 third shirt

Bayern Munich have unveiled their adidas Third kit for the 2011-2012 season. The kit will make its debut on July 26th when Bayern Munich meets AC Milan in the 2011 Audi Cup at the Allianz Arena.

Merchandising »

[24 Jul 2011 | No Comment | ]
Rooney top premier league shirt sales

Wayne Rooney’s surname was the most popular to appear on replica football shirts during the 2010/11 season.

Media & TV Rights, Strategy & Brand Development »

[21 Jul 2011 | No Comment | ]
The FA signs up BBC Worldwide

The Football Association announced that it has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.

Campaigns, Social Media »

[21 Jul 2011 | No Comment | ]
Liverpool FC Asia Tour 2011

Liverpool Football Club (FC) has launched a new social media campaign on Weibo, coinciding with its Asian tour, which started on 13 July in Guangdong